Current Chair & Chair Elect
Ju-Yeon Lee
Professor of Marketing,
Iowa State University
Bio
Ju-Yeon Lee is the Thome Professor in Business and Professor of Marketing at Iowa State University, where she also serves as Director of Graduate Education for the PhD program. Her research focuses on customer-centric organizational design, business-to-government (B2G) relationships, and online platforms. Her research has appeared in premier journals, including the Harvard Business Review, Marketing Science, Journal of Marketing, Journal of Marketing Research, Journal of International Business Studies, and Journal of the Academy of Marketing Science. Her research won the Financial Times (FT) Responsible Business Education Award, the Louis W. Stern Award, and the Davidson Award. Her work was also selected as a finalist for the AMA/MSI/H. Paul Root Award, the AMA-Responsible Research in Business and Management (RRBM)-EBSCO Award, and the JAMS Sheth Foundation Best Paper Award. Grants from the Marketing Science Institute have supported her research. She serves as an Area Editor at the Journal of the Academy of Marketing Science and is on the Editorial Review Board for the Journal of Marketing and Journal of International Business Studies. She has received Outstanding Reviewer Awards from both the Journal of Marketing and the Journal of the Academy of Marketing Science. She currently serves on the AMA’s Academic Council and as Chair of the AMA’s TechSIG. Dr. Lee teaches marketing analytics and marketing strategy at the Executive MBA, MBA, PhD, and undergraduate levels.
Jordan Moffett
Associate Professor of Marketing,
University of Kentucky
Bio
Jordan Moffett is an Associate Professor of Marketing at the University of Kentucky with the Thomas Simons Professorship. She is a research fellow at the Sales and Marketing Strategy (SAMS) Institute, an affiliated researcher with the Center for Sales and Marketing Strategy at the University of Washington, and the former co-VP of Content Engagement for AMA TechSIG. Prior to joining the University of Kentucky, she earned her Ph.D. at Louisiana State University. Moffett's research focuses on relationship marketing theory and strategy with an emphasis on data privacy and digital communication in both domestic and international markets. Her work has been cited over 1,900 times and appears in the Journal of Marketing, Journal of International Business Studies, Journal of Academy of Marketing Science, Harvard Business Review, and European Journal of Marketing. Her research has also appeared in the Marketing Science Institute (MSI) Working Paper Series, been featured as MSI webinars, and received media coverage from various outlets (e.g., Yahoo News, WARC, Fast Company). She recently joined the Editorial Review Board of Journal of the Academy of Marketing Science and Journal of Retailing was named a 2025 MSI Young Scholar.
VPs of Engagement
Natalie Chisam
Assistant Professor of Marketing,
University of Nebraska–Lincoln
Bio
Natalie Chisam is an Assistant Professor of Marketing at the University of Nebraska–Lincoln. Her research examines how firms, regulators, and consumers navigate evolving privacy challenges and opportunities in an increasingly interconnected digital ecosystem. Using a multi-level, multimethod approach, she integrates insights from firm strategy, regulatory policy, and consumer psychology to advance understanding of data privacy. Natalie’s research has been published in Journal of Marketing, Journal of the Academy of Marketing Science, Journal of International Business Studies, and Harvard Business Review. She serves on the Editorial Review Board of Journal of Retailing. Her work has been recognized as a finalist for the Journal of the Academy of Marketing Science Sheth Foundation Best Paper Award. She has also received the University of Nebraska–Lincoln College of Business Emerging Scholar Research Award (2026), the Department of Marketing Faculty Research Award (2026), and the Department of Marketing Faculty Teaching Award (2025). Natalie earned her PhD in Marketing from the University of Washington, an MBA from the University of Notre Dame, and a bachelor’s degree from Indiana University. Prior to pursuing her graduate studies, she worked in advertising, bringing industry experience to her research and teaching.
Muzeeb Shaik
Assistant Professor of Marketing,
Indiana University-Bloomington
Bio
Muzeeb Shaik is an Assistant Professor of Marketing at the Kelley School of Business, Indiana University. His research examines the financial and social impact of marketing actions, with expertise spanning business-to-business (B2B) sales, healthcare, and education, grounded in a strong methodological foundation in causal modeling, applied machine learning, and optimization. His research has been published in the Journal of Marketing Research, Production and Operations Management, and Harvard Business Review. He earned his Ph.D. in Business Administration (Marketing) from Mays Business School at Texas A&M University, his M.S. in Industrial Engineering from Texas Tech University, and his B.Tech. in Mechanical Engineering from J.N.T.U. College of Engineering in Hyderabad, India. Prior to entering academia, he gained industry experience in B2B sales and management.
Barbara Duffek
Assistant Professor of Marketing,
Georgia State University
Bio:
Barbara Duffek is an Assistant Professor of Marketing at Georgia State University’s J. Mack Robinson College of Business. Her research focuses on influencer marketing, authenticity, and the role of artificial intelligence in shaping consumer perceptions and firm strategies. Her work has been published in the Journal of Marketing, Journal of the Academy of Marketing Science, AMS Review, and Journal of International Marketing, and has been featured by various managerial outlets, such as the Harvard Business Review, Bloomberg and Newsweek. She serves on the Editorial Review Boards of the Journal of the Academy of Marketing Science and the Journal of Business Research, and reviews for the Journal of Marketing Research and the Journal of Consumer Research. Barbara’s research has received several recognitions, including a Best-in-Track Paper Award at the AMA Winter Academic Conference, and she was named an AACSRE Emerging Fellow in 2025. Barbara is the recipient of the Journal of the Academy of Marketing Science's Outstanding ERB Member award.
VP of Live Contents
Andrew Edelblum
Assistant Professor of Marketing,
University of Dayton
Bio
Dr. Andrew Edelblum is an assistant professor of marketing at the University of Dayton. As a Millennial steeped in the culture and language of the internet from a young age, Andrew always found delight and wonder in the online world. He brings that early passion to his research, which seeks to demystify consumer behavior in today’s increasingly tech-mediated marketplace. Specifically, Andrew explores how digital platforms and cultural forces shape consumers’ attitudes, brand evaluations, and online behavior, with recent work covering AI-generated music, digital sensory marketing strategy, activism in 3D virtual environments, and fitness influencer content. Andrew's work has appeared in several marketing journals, including the Journal of the Academy of Marketing Science, Psychology & Marketing, the European Journal of Marketing, and the Journal of the Association for Consumer Research. Andrew also keeps up a modest social media content page (@prof_edelblum), where he posts short-form videos that translate marketing research and analysis for a mass audience. He'll bring this creative side to TechSIG in his role as Vice-Chair of Research Communications, too. Away from work, you’ll likely find Andrew at a live show, barreling through a 7am run, playing Nintendo games, or scrolling further than any reasonable person should.
VPs of Outreach
Yeohong Yoon
PhD Candidate,
Emory University
Bio
I study innovation and its societal impact, focusing on how new products, services, policies, and business models shape consumer behavior and choices. My research emphasizes the role of marketing in ensuring that innovation leads to better markets and a better world, using large-scale real-world data (e.g., credit card transactions, mobile logs, and GPS data) and field experiments conducted in collaboration with firms.
Andre Martin​
Assistant Professor of Marketing,
University of Notre Dame
Bio
Dr. Andre Martin a.k.a. “Dr. Dre” is an Assistant Professor of Marketing at the University of Notre Dame’s Mendoza College of Business and a problem-focused researcher who bridges industry experience and academic rigor to answer complex business questions. He brings over 15 years of industry experience as a software engineer and program manager, including roles at Xerox and SRC Inc., where he led technical and executive training and managed large-scale software and analytics initiatives. He holds degrees in Computer Science and Electrical Engineering, grounding his work in strong technical foundations. Dr. Martin earned his PhD in Marketing from the University of North Carolina at Chapel Hill. His research applies machine learning, causal inference, and large-scale data analysis to study issues at the intersection of data privacy and strategic communication. He also teaches Business-to-Business Marketing Strategy at the undergraduate and MBA levels.
Amy Fehl
Associate Professor of Marketing,
NEOMA Business School
Bio
Dr. Amy Greiner Fehl (PhD – Oklahoma State University) is an Associate Professor of Marketing at NEOMA Business School in France. Her research appears in Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Business Research, Psychology & Marketing, Journal of Personal Selling & Sales Management, and Journal of Service Research, among others. She explores transformative healthcare policy and technology, marketplace crises, buyer interest groups, and connection through meaning-making in sales and services marketing. Her most recent work considers AI in sales, marketplace violence, and peer effects in service provision. She teaches Marketing Management, B2B Marketing, and Sales & Business Development using a multimethod approach and case studies, applying industry best practices learned during her time as a practitioner. Dr. Fehl is an Associate Editor at Journal of Public Policy. She also serves on the Editorial Review Boards of Journal of Service Research and Journal of Business Research. Her professional experience includes eight years as a consultant in the healthcare industry, at Covance and Cerner (now Oracle) in North America and JNB-Développement in Paris. In addition, she completed Honeywell’s Six Sigma Blackbelt program in Sales and Marketing, with a project on service offerings for the aerospace industry. In addition to her PhD, she has her MBA from Georgia Tech and a BS in Science, Technology, and International Affairs from Georgetown University’s Walsh School of Foreign Service.
VPs of Research Insights
Molly Burchett
Assistant Professor of Marketing,
University of Wyoming
Bio
Dr. Molly Burchett is an Assistant Professor of Marketing, Smyrnios Family Sales Professor, and President’s Distinguished Scholar at the University of Wyoming. In her research, Molly uses multi-method approaches to examine how interactions among market actors shape sales and market outcomes and how firms align, adapt, and sustain marketing activity. Her research has been published in the Journal of Marketing, the Journal of Business Research, and the European Journal of Marketing. Since joining the UW faculty in 2020, Molly’s teaching has been recognized with several awards at the disciplinary, university, college, and departmental levels. She is excited to highlight sales and service research as part of the TechSIG Research Insights Team.
Susy Jaramillo
Assistant Professor of Marketing,
University of Memphis
Bio
Susana (Susy) Jaramillo, Ph.D., is an Assistant Professor of Marketing and Co-Coordinator of the PhD Program in the Department of Marketing at the Fogelman College of Business & Economics, University of Memphis. She earned her Ph.D. and M.S. in Marketing from the University of Alabama. Her research focuses on service failures and recovery and consumer and employee well-being. Across these areas, she examines how customers, employees, and organizations navigate service interactions, emotional experiences, and technology-enabled encounters. Her work has been published in the Journal of Service Research, Journal of Service Management, Psychology & Marketing, and Journal of Services Marketing.
Shuai Yan
Assitant Professor of Marketing,
Colorado State University
Bio
Shuai Yan is an Assistant Professor of Marketing at the Colorado State University College of Business. Previously, he served as an Assistant Professor of Marketing at the School of Business and Law at the University of Stavanger in Norway. His research has been published in leading marketing journals, including the Journal of Marketing and the Journal of the Academy of Marketing Science. His work has also received several prestigious awards and recognitions, including being named a two-time finalist for the JAMS Sheth Foundation Best Paper Award, Best Paper Award in the Marketing Strategy and Dynamics Track at the AMA Winter Conference, and ISBM Doctoral Dissertation Award (Outstanding Submission). His research interests center on business-to-government (B2G) relationships and political marketing strategies, with a particular focus on how firms can leverage such relationships and strategies to improve marketing and financial performance. He is also interested in digital marketing strategy, including how firms should manage customer misconduct, such as cyberbullying, in digital environments. In recognition of his research, he serves on the Editorial Review Board of the Journal of the Academy of Marketing Science.
Jisu Kim
Assistant Professor of Marketing,
Auburn University
Bio
Jisu Kim is an Assistant Professor of Marketing at Auburn University. Her research examines how firms build and sustain customer relationships as the technologies that mediate them evolve, spanning loyalty programs, influencer and platform strategies, and emerging technologies such as generative AI. Combining large-scale field data with experimental and qualitative methods, she studies how these shifts reshape relationships between buyers and sellers. Kim's work appears in leading journals, including the Journal of the Academy of Marketing Science and the Journal of Retailing, and has earned the Davidson Award (2019, 2021), recognition as a JAMS/Sheth Foundation Best Paper Finalist (2021), and the AMS Review/Sheth Foundation Doctoral Competition Award (2017). She serves on the Editorial Review Board of JAMS and as an ad hoc reviewer for several leading journals. Kim currently teaches Customer Relationship Management (CRM) and has taught marketing at the undergraduate, graduate, and executive levels. Beyond academia, she has provided consulting services to organizations including U.S. federal agencies, Fortune Global 500 companies, and major Korean firms. She holds a Ph.D. in Marketing from the University of Washington, an M.S. in Management Engineering from KAIST, and a B.S. in Information Systems from Carnegie Mellon University.
VPs of Web Communications
Amir Zahedi
Assistant Professor of Marketing,
University of Kentucky
Bio
Amir Zahedi is an assistant professor of marketing at the Gatton College of Business and Economics at the University of Kentucky. He received his Ph.D. in Marketing from Iowa State University and holds an M.Sc. in Entrepreneurship and a B.Sc. in Industrial Engineering. His research is focused on empirically studying the impacts of digital technology disruptions in the contemporary business landscape. His interests also extend to exploring digital technology disruptions in various contexts, including sales domains, entrepreneurial ventures, the entertainment industry, and B2B/B2G sectors. Amir's methodological expertise as a quantitative empirical modeler includes quasi-experimental causal inference, econometric modeling, panel data analyses, and event studies. His academic excellence is highlighted by several prestigious awards, including: winner of the first-place award in the PDMA Doctoral Dissertation Proposal Competition, winner of the Marketing Strategy SIG Doctoral Student Research Award, winner of the Best Paper Award in Track at the AMA Conference, and finalist in Institute for the Study of Business Markets (ISBM) Doctoral Support Award Competition. His pre-academic career includes entrepreneurial roles in startups and managerial positions in SMEs. Outside academia, Amir, a former collegiate basketball player, still occasionally hits the court for a game and enjoys refining his coffee barista skills.
Jun Wang
Assistant Professor of Marketing,
Marist University
Bio
Jun Wang is an Assistant Professor of Marketing in the School of Management at Marist University. She earned her PhD in Marketing from the Isenberg School of Management at the University of Massachusetts Amherst. Professor Wang's research interests focus on consumer behavior, particularly at the intersection of technology and social influence, examining how technology affects consumer behavior, social norms, and decision-making. She employs a variety of methods, including experimental designs, qualitative approaches, and physiological tools such as eye tracking. She has presented her research at top conferences in the marketing field, including the Association for Consumer Research, the Society for Consumer Psychology, the Winter/Summer AMA Academic Conference, the Academy of Marketing Science, and the Society for Marketing Advances.
Wenqian Ni
Postdoctoral Fellow in Marketing Colorado State University
Bio
Wenqian Ni is a Postdoctoral Fellow in Marketing at Colorado State University. She received her Ph.D. in Marketing from Indiana University Bloomington, and her B.A. and M.S. from Michigan State University. Her research interests include upper echelons in marketing, marketing-finance interface, firm strategic orientation, and sustainability within marketing strategy. She applies a variety of methods, including panel data analyses, text analysis (machine learning), causal inference, and qualitative approaches. She has presented her research at various marketing conferences, including Winter/Summer AMA Academic Conference, AMA Marketing Strategy Consortium, and Society for Marketing Advances.