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Meet Our Rising Star in Tech & Marketing 

The AMA TechSIG is recognizing exceptional PhD candidates with our inaugural Rising Star in Tech & Marketing Spotlight. These scholars were selected for their innovative, high-impact research at the intersection of marketing and technology.

Ivey College of Business

Iowa State University

Chengzhe was selected for his innovative, high-impact research at the intersection of marketing and technology and is currently on the job market!

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Kelly School of Business

Indiana University

Peter’s research explores how consumer biases and cognitive heuristics shape decision-making and firm strategy in technology-mediated markets. His job market paper introduces the concept of the immersion barrier, offering new insights into why consumers misattribute blame for service disruptions in digital ecosystems. This phenomenon has meaningful implications for platform design and governance.
Peter employs a complementary and multi-methodological approach with a strong emphasis on quantitative tools, integrating analytical modeling, causal inference, structural estimation, machine learning, and experimental validations. His projects examine behavioral pricing, metric selection in organizations, and emerging digital strategies like loot boxes and algorithmic curation.
 

Erfan Loghmani

Foster School of Business

University of Washington

Erfan is a Quantitative Marketing Ph.D. candidate at the University of Washington’s Foster School of Business, Erfan’s research—published in Marketing Science—focuses on developing novel methods to evaluate and enhance marketing effectiveness, with impactful applications in online platforms and the healthcare sector.
 

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Han Zhong

Rotman School of Management
University of Toronto

Han was selected for her innovative, high-impact research at the intersection of marketing and technology and will be on the job market next year!

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Yunhyoung Kim

Carlson School of Management
University of Minnesota


Yunhyoung was selected for his innovative, high-impact research at the intersection of marketing and technology and is currently on the job market!

Yilian Du

Darla Moore School of Business

University of Carolina

Yilian is a PhD student in Marketing at the University of South Carolina, where her research explores online retailing, assortment decisions, and price inflation. She focuses on uncovering the drivers behind imbalances in product availability and pricing dynamics—especially how reselling activity can influence inflation on digital platforms.
Her work blends applied econometrics, machine learning, and experimental methods to tackle timely and complex questions at the intersection of marketing and technology. Yilian was recently awarded an ISMS Early-Stage Doctoral Dissertation Grant in recognition of her research potential.

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