
Meet Our Rising Star in Tech & Marketing
The AMA TechSIG is recognizing exceptional PhD candidates with our inaugural Rising Star in Tech & Marketing Spotlight. These scholars were selected for their innovative, high-impact research at the intersection of marketing and technology.
Ivey College of Business
Iowa State University
Chengzhe was selected for his innovative, high-impact research at the intersection of marketing and technology and is currently on the job market!


Kelly School of Business
Indiana University
Peter’s research explores how consumer biases and cognitive heuristics shape decision-making and firm strategy in technology-mediated markets. His job market paper introduces the concept of the immersion barrier, offering new insights into why consumers misattribute blame for service disruptions in digital ecosystems. This phenomenon has meaningful implications for platform design and governance.
Peter employs a complementary and multi-methodological approach with a strong emphasis on quantitative tools, integrating analytical modeling, causal inference, structural estimation, machine learning, and experimental validations. His projects examine behavioral pricing, metric selection in organizations, and emerging digital strategies like loot boxes and algorithmic curation.
Erfan Loghmani
Foster School of Business
University of Washington
Erfan is a Quantitative Marketing Ph.D. candidate at the University of Washington’s Foster School of Business, Erfan’s research—published in Marketing Science—focuses on developing novel methods to evaluate and enhance marketing effectiveness, with impactful applications in online platforms and the healthcare sector.

Han Zhong
Rotman School of Management
University of Toronto
Han was selected for her innovative, high-impact research at the intersection of marketing and technology and will be on the job market next year!


Yunhyoung Kim
Carlson School of Management
University of Minnesota
Yunhyoung was selected for his innovative, high-impact research at the intersection of marketing and technology and is currently on the job market!
Yilian Du
Darla Moore School of Business
University of Carolina
Yilian is a PhD student in Marketing at the University of South Carolina, where her research explores online retailing, assortment decisions, and price inflation. She focuses on uncovering the drivers behind imbalances in product availability and pricing dynamics—especially how reselling activity can influence inflation on digital platforms.
Her work blends applied econometrics, machine learning, and experimental methods to tackle timely and complex questions at the intersection of marketing and technology. Yilian was recently awarded an ISMS Early-Stage Doctoral Dissertation Grant in recognition of her research potential.
