TechSIG PhD Student Research Award

Meet six outstanding PhD candidates selected for the TechSIG PhD Student Research Award, which recognizes promising doctoral research exploring how technology is transforming marketing strategy and practice.

Chengzhe Liu

Iowa State University

Advisor: Andrew Crecelius

Dissertation Title: Incentives and Shocks: Two Essays on Digital Ecosystem Dynamics

Dong Wook Chae

Indiana University

Advisor: Koray Cosguner, Krista Li

Dissertation Title: Essays on Consumer Biases and Firm Strategies

Erfan Loghmani

University of Washington

Advisor: Ali Goli, Amin Sayedi

Dissertation Title: Essays on Data-Driven Marketing: Causal Inference, AI Alignment, and Experimentation

Han Zhong

University of Toronto

Advisor: Nitin Mehta, Zachary Zhong, Matthew Osborne

Dissertation Title: When AI Gets Smarter: How LLM-powered Assistant Affects Consumer Behavior

Yilian Du

University of South Carolina

Advisor: Rafael Becerril Arreola

Dissertation Title: Reselling Surcharges in Online Grocery Marketplaces

Yunhyoung Kim

University of Minnesota, Twin Cities

Advisor: Haitao (Tony) Cui

Dissertation Title: Curated for Infinite Scrolling: A Reinforcement Learning Recommendation Algorithm for Short-Form Video