TechSIG PhD Student Research Award
Meet six outstanding PhD candidates selected for the TechSIG PhD Student Research Award, which recognizes promising doctoral research exploring how technology is transforming marketing strategy and practice.
Chengzhe Liu
Iowa State University
Advisor: Andrew Crecelius
Dissertation Title: Incentives and Shocks: Two Essays on Digital Ecosystem Dynamics
Dong Wook Chae
Indiana University
Advisor: Koray Cosguner, Krista Li
Dissertation Title: Essays on Consumer Biases and Firm Strategies
Erfan Loghmani
University of Washington
Advisor: Ali Goli, Amin Sayedi
Dissertation Title: Essays on Data-Driven Marketing: Causal Inference, AI Alignment, and Experimentation
Han Zhong
University of Toronto
Advisor: Nitin Mehta, Zachary Zhong, Matthew Osborne
Dissertation Title: When AI Gets Smarter: How LLM-powered Assistant Affects Consumer Behavior
Yilian Du
University of South Carolina
Advisor: Rafael Becerril Arreola
Dissertation Title: Reselling Surcharges in Online Grocery Marketplaces
Yunhyoung Kim
University of Minnesota, Twin Cities
Advisor: Haitao (Tony) Cui
Dissertation Title: Curated for Infinite Scrolling: A Reinforcement Learning Recommendation Algorithm for Short-Form Video