Winners of TechSIG's Awards
2026 TechSIG's Award Winners
TechSIG Doctoral Student Award
Hanyang Wang (Indiana University), Dong Wook Chae (Indiana University), and Lei Huang (MIT Sloan School of Management) won the year 2026 TechSIG Doctoral Student Award! This prestigious award recognizes an exceptional doctoral student with the potential to make significant contributions to technology in marketing.
A special thank you to the committee members: Anindita Chakravarty, Zoey Chen, and Alok Saboo.
TechSIG Young Scholar Award
Unnati Narang (University of Illinois at Urbana-Champaign) won the year 2026 TechSIG Young Scholar Award! This prestigious award recognizes an exceptional young scholar making significant contributions to the research and practice of technology in marketing.
A special thank you to the committee members: Kelly Hewett, Sarang Sunder, and Kelly Herd
TechSIG Lifetime Achievement Award Recipients
Carl Mela (Duke University) won the year 2026 AMA TechSIG Lifetime Achievement Award! This award recognizes scholars whose enduring contributions to the fields of technology in marketing have profoundly shaped marketing scholarship and practice.
A special thank you to the committee members: Detelina Marinova, Rajdeep Grewal, and Stefano Puntoni
TechSIG Lazaridis Best Paper Award Recipients
Simone Wies, Alexander Bleier, and Alexander Edeling won the year 2026 AMA TechSIG Lazaridis Best Paper Award! This award recognizes an outstanding paper published in the last two years that has significantly advanced the understanding of technology in marketing.
"Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement," Journal of Marketing, 87 (3), 383-405.
And TechSIG Lazaridis Best Paper Award Runner-Up was: Cascio Rizzo, Giovanni Luca, Jonah Berger, Matteo De Angelis, and Rumen Pozharliev. For their paper "How Sensory Language Shapes Influencer’s Impact," Journal of Consumer Research, 50 (4), 810-25.
A special thank you to the committee members: Alina Sorescu, Madhu Vishwanathan, and Tripat Gill
2025 TechSIG's Award Winners
TechSIG Doctoral Student Award
Sushma Kambagowni (University of Pittsburgh) won the year 2025 TechSIG Doctoral Student Award! This prestigious award recognizes an exceptional doctoral student with the potential to make significant contributions to technology in marketing.
A special thank you to the committee members—Alice Li (Ohio State University), Nita Umashankar (San Diego State University), and Simon Blanchard (Georgetown University).
TechSIG Young Scholar Award
Shiri Melumad (Wharton) won the year 2025 TechSIG Young Scholar Award! This prestigious award recognizes an exceptional young scholar making significant contributions to the research and practice of technology in marketing.
A special thank you to the committee members— PK Kannan (Maryland), Rebecca Walker Reczek (Ohio State) and Rebecca Slotegraaf (Indiana).
TechSIG Lifetime Achievement Award Recipients
Gerard Tellis and P.K. Kannan won the year 2025 AMA TechSIG Lifetime Achievement Award! This award recognizes scholars whose enduring contributions to the fields of technology in marketing have profoundly shaped marketing scholarship and practice.
A special thank you to the committee members— Juanjuan Zhang (MIT), Kapil Tuli (Singapore Management University).
TechSIG Lazaridis Best Paper Award Recipients
Nathalie Harz, Sebastian Hohenberg, and Christiam Homburg won the year 2025 AMA TechSIG Lazaridis Best Paper Award! This award recognizes an outstanding paper published in the last two years that has significantly advanced the understanding of technology in marketing.
"Virtual reality in new product development: Insights from prelaunch sales forecasting for durables." Journal of Marketing, 86, no. 3 (2022): 157-179.
A special thank you to the committee members— Ammara Mahmood (Wilfred Laurier Institute, representative from the Lazaridis Institute), Mark Houston (Texas Christian University), and Murali Mantrala (University of Kansas).
Previous Years' Winners of the Lazaridis Best Paper Award
Best paper for research on the practice of marketing as it relates to technology in marketing, sponsored by the Lazaridis Institute for Management of Technology Enterprises
2021
Abhishek Borah (INSEAD), Sourindra Banerjee (Leeds University), Yu-Ting Lin (University New South Wales), Apurv Jain, Andreas B. Eisingerich (Imperial College). Improvised marketing interventions in social media. Journal of Marketing, 84(2), 69-91, 2021.
2020
Lambrecht, Anja and Tucker, Catherine E., Algorithmic Bias? An Empirical Study into Apparent Gender-Based Discrimination in the Display of STEM Career Ads, Management Science: July 2019, Vol. 65, Issue 7, pp. 2947-3448
2019
Donna L Hoffman, Thomas P Novak, Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach, Journal of Consumer Research: April 2018, Vol. 44, Issue 6, pp. 1178–1204
2018
Krafft, Manfred, Christine M. Arden, and Peter C. Verhoef (2017), “Permission Marketing and Privacy Concerns – Why Do Customers (Not) Grant Permissions?,” Journal of Interactive Marketing, 39, 39-54.
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(Honorable mention): Kanuri, Vamsi K., Murali K. Mantrala, and Esther Thorson (2017), “Optimizing a Menu of Multiformat Subscription Plans for Ad-Supported Media Platforms,” Journal of Marketing, 81(2), 45-63.
2017(Inaugural year)
Cait Lamberton and Andrew T. Stephen (2016), “A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry.” Journal of Marketing: November 2016, Vol. 80, No. 6, pp. 146-172