AMA TechSIG Research Insights series presents a “micro” interview about micro ads. Beth L. Fossen (Indiana University Kelley School of Business; Co-editor, Journal of Interactive Marketing) joins Jisu Kim (Auburn University; VP of Research Insights, AMA TechSIG) to talk about her Journal of Marketing article with Philip Kim and Inyoung Chae. The short answer: yes. Across 50,000+ TV ad airings, ads of 10 seconds or less brought in up to 40% more immediate web traffic than long
