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New Research on the Shifting Impact of Technological Advancements on Firms' Network Centrality

Writer's picture: Amirhosein ZahediAmirhosein Zahedi


Super excited to announce a forthcoming meta-analysis in the Journal of the Academy of Marketing Science, co-authored by one of hashtag#AMATechSIG's VPs of Engagement, Natalie Chisam, along with Mehdi Nezami and Robert Palmatier


This research, which analyzes 1,699 effect sizes from 147 studies (2000–2022), explores the evolving role of network centrality in firm performance. 



The study reveals that while traditional centrality measures like degree, closeness, and betweenness have seen diminishing returns, technological advancements have amplified the importance of eigenvector centrality. In customer-oriented and larger markets, as well as in environments with high social trust, these advancements are reshaping how firms leverage their network positions.


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